Design for Citizen rating & rewards system
Nutanix Design Competition 2020 - Individual
Visual Design, System Design, Dashboards
March 2020
2 Weeks
When things were absolutely normal, around March 2020, Nutanix announced a design competition for students and young pros. The problem statement in short was to design a citizen rating system and its interface. Being a Black Mirror fan, I was intrigued by the problem statement and I immediately registered for it.
After being one of the finalists of the competition, Nutanix Design Team sent me feedback about my design, which I reworked and implemented.
For setting up a context before diving in, I assumed a city where all citizens have an Aadhaar-like Encoria Card (eCard), which they will have linked with all necessary services like transport, health, finance, etc. And they will be given a portal to monitor all this by using their eCard details.
China's Social credit system is taken into existing ecosystem research. Findings were obtained and the respective insights are as follows;
Inference : Bring out a multi activity modal which brings out the diverse activities of a citizen
Does not encourage Sustainable living
Focused mostly on financial credit
Inference : Devise a rewards mechanism which motivates the user to contribute more to society by gamifying them
Less intuitive rewards system with boring numbers
No additional features
The rating system formulated minimized the use of numbers and puts it in the final layer, forming a backend
CONTRIBUTE > REAP > REPEAT
Different levels of Citizens creates a gamified environment, where different categories receive perks based on their progress
Different badges for different department tasks makes use of a person's interest levels and therefore channeling it to the city's focus, which meanwhile increases the rating
Citizen Score
Per person contribution
Task Incentivization
Alerts on impositions
Milestones & Rewards
Utility
The color palette is kept minimal, using Blue as an accent color can make it look conservative, orderly and traditional
Treemap coming here soon
Needs improvement
Thanks for going through my project! Here's a cookie 🍪 No it won't show my ads
