What I do at Adobe

Before that, let me show you,

My Global Desk ๐ŸŒ๐Ÿชด

My desk is a mini world tour, thanks to my awesome office colleagues!

A funky disco ball from Indonesia ๐Ÿ‡ฎ๐Ÿ‡ฉ, a turtle from Thailand ๐Ÿ‡น๐Ÿ‡ญ, a monster mug from the USA ๐Ÿ‡บ๐Ÿ‡ธ, a coaster from Bob's Bar ๐Ÿป and my little green buddy I'm determined to keep alive ๐ŸŒฟ.

Product I design for

I work with Adobe Experience Cloud, specifically focusing on the Journey Optimizer product. I use data-driven insights to improve user experiences at every step, making interactions seamless and personalized.

My work areas as a gradient tree-map, because why not?

Campaign feature improvement

Megaphone
Design initiatives
UXย Design
User Research
A/B Testing

Gen AI Initaiatives

Bot
Concept development
UX Design

Journeys

Process

Admin

Microsoft Admin

Competitions

Finish Flag

Deployed features ย ๐Ÿ’ป

Campaign creation & authoring

Shipped

Contribution

I designed streamlined workflows for campaign creation, including creating multiple actions (outbound actions like email and push notifications, and inbound actions like in-app messages), and scheduling.

Impact

My work made it easier and faster for marketers to create and manage complex campaigns, leading to better engagement and more conversions. Users appreciated the improved ease and efficiency of the tools.

Dynamic content

Shipped

Contribution

Developed workflows to streamline dynamic content integration, created clear and intuitive wireframes, and designed user-friendly interfaces for the email designer.

Impact

My work enhanced personalization, boosting engagement with personalized emails, increased efficiency by simplifying the email design process, and improved campaign effectiveness.

๐Ÿ”’

Due to an NDA signed with Adobe, I would not be able to share any further details on this platform.
We could, discuss the experience and learnings. If interested, reach out to me through below channels!

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